Luxe

Luxe Interiors + Design is the leading brand in residential architecture and design, with a strong presence across major U.S. markets. For over 17 years, Luxe has connected with top home design professionals and published 93 magazines annually, including 14 regional editions, two seasonal editions, and one national edition. Luxe engages an audience of affluent consumers, design experts, and industry insiders, reaching 4.5 million people through print, digital, and social media. With a team of 15 editors and 40 sales directors, Luxe inspires readers to make their homes their greatest luxury through captivating content and stunning photography.

I worked on the evolution of Luxe’s brand system for its new online experience, translating the brand’s established print identity into a flexible digital system. My contributions focused on designing a scalable set of editorial components to support storytelling, consistency, and growth across the platform, collaborating closely with editorial, product, and stakeholder teams throughout the process.