Good Wolf

Good Wolf is a creative agency driven by a mission to help companies jump-start their strategy, evolve their brand, engage their teams, and grow.

Founded by Michael and Lisa, the agency was born from their vision to rethink how creative partners work with clients—focusing on understanding real challenges and helping brands overcome them.

I led the brand design for Good Wolf, defining the visual identity from concept to execution. Working closely with the founders, I translated the agency’s mission and positioning into a cohesive brand system and designed a mascot that embodies the brand’s character and values. The identity was designed to be flexible and scalable across digital and communication touchpoints.